Summer Slump as an Opportunity
Correct, many customers are on vacation! But we forget all those people who are not away and the fact that not all customers lay on the beach at the same time. The good thing about the summer slump is that those people who are at home have time on their hands because their workdays are also running at a slow pace. This is the time when they are able to handle bigger projects, solicit different offers and compare services.
For all companies selling complex services and products, the so-called ‘summer slump’ is the perfect period of time to talk to customers, especially to those people who usually have a crammed-full appointment calendar and no time for extra meetings.