30 to 60 Seconds for a Permanent Impression
7 Hints for a good Elevator Pitch?
How do you define a good ‘Elevator Pitch?’ It is exciting, promising and pointed. This is not easy to accomplish. To begin you should analyse your offer. What are the particular differences between you and your competitors? In a few sentences you must cover:
- who you are and what you offer
- what your target group is
- what advantages you can offer
- what problems you can solve
Pay attention to the introduction of your short presentation. An image, a metaphor, a question or amazing information have proven to be successful for retention. Pictorial language is advantageous because your presentation will be better remembered by your counterpart.
It is advisable to practise your ‘Elevator Pitch’ in a group. In addition to feedback from the others, each member can develop new ideas and can observe the effectiveness of others in action.
Test your short presentation with as many people as possible – your family, friends and holiday acquaintances. Follow their reactions.
Does your conversation partner understand what you do? Does he/she ask questions or does he/she show interest? Eventually you will have different versions in your repertoire from which to select depending on your conversation partner – potential customers, service companies, colleagues, investors.
Just as important as the content is the style of your presentation. You don’t need to be a skilled speaker to present a good ‘Elevator Pitch.’ It is most important to be seen as authentic and empathetic. The usual killers of attention are: speaking too quietly or too fast or with no emotion, using too much terminology or displaying no sense of humour.
7 Hints for a good Elevator Pitch
1. Prepare and analyse – write down only what is relevant.
2. Find memorable and appropriate images and comparisons.
3. Practise, practise, practise!
4. Follow reactions and respond flexibly.
5. Display an open appearance – open posture, maintain eye-contact and smile.
6. Speak slowly and clearly; breathe calmly.
7. Be authentic – show emotion and enthusiasm.