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Well-trained Employees mean Success at Trade Fairs

For many medium-sized companies presenting themselves at trade fairs is an inherent part of their marketing mix. Participating in a trade fair is cost-intensive and for this reason demands intensive preparations. The organisation of the stand, of the fixtures, the equipment and the necessary material is a self-evident part of the preparations. What is just as important and is often neglected is the training and motivation of the company's own fair personnel.

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