Well-trained Employees mean Success at Trade Fairs
Participating in a trade fair is cost-intensive and for this reason demands intensive preparations. The organisation of the stand, of the fixtures, the equipment and the necessary material is a self-evident part of the preparations. What is just as important and is often neglected is the training and motivation of the company's own fair personnel. Ultimately, however, it is the people who make all the difference between the success of or disappointment about the company's presentation at the fair.
Every manager knows how painful it can be to lose a high-performance, committed employee, especially when it is to the competition. Turnover cannot be totally avoided. However, an experienced manager will be able to reduce the turnover of his staff significantly by using appropriate measures.
For your new employees their long-term success or short-term failure will be determined by the habits, skills and attitudes they acquire during their first hours, days and weeks on the job. Your ability to motivate and mentor other people is at the root of your ability to produce results significantly greater than your individual effort and this is the key to greater financial rewards. Mentoring is one of the skills you must develop and effective orientation is one of the techniques for working with and through other people.
When the temperature goes up and the summer holidays are near, in most companies the sales activities drop. “All my customers are on holiday” or “I wouldn’t reach anybody” is what you hear salespeople saying at this time.
Do you have the idea that ‘in the time it takes you to explain a task to an employee, you can handle it faster yourself’ or ‘that nobody is able to handle the task as well as you?’
As a manager you need to let go of this idea! It is not your responsibility to do the work but to get the work done by your employees through effective planning, delegation and control.
With People Skills You Can Surpass the Competition
What percent of the technical knowledge that you were taught in school or university do you actually use in your daily job experience? And what percent of your personal skills have you had to develop from your experience in the course of your professional development?
‘People Skills’ are those personal skills which will determine our occupational and personal success but they are virtually impossible to find on the curriculum of any schools, universities or vocational institutions.
Well-trained Employees mean Success at Trade Fairs
For many medium-sized companies presenting themselves at trade fairs is an inherent part of their marketing mix. Participating in a trade fair is cost-intensive and for this reason demands intensive preparations. The organisation of the stand, of the fixtures, the equipment and the necessary material is a self-evident part of the preparations. What is just as important and is often neglected is the training and motivation of the company's own fair personnel.
“A business that makes nothing but money is a poor business.” (Henry Ford)
Goal should be to create a ‘Win-Win’ Relationship in which the company and the customer benefit from the business relationship equally. The key to this is customer service-oriented sales.
Read more about 'Synergistic' Selling as formula for success.
'We like to thank you for your professional and individual support with our training program Champions of Freshness. BEITRAINING helped a lot in rolling out the program in Germany, Austria and Switzerland effectively and efficiently in a short period of time. We highly appreciate the individual support as well as the demonstrated flexibility.'
"We are now more aware of the non-verbal communication involved when building the relationship between customer and seller. In addition, we have learned practical the relationship exercises and are now able to face many daily problems and challenges of life differently. We are more relaxed and confident when communicating with customers, which has led to an increase in problem-solving. We are now able to focus on the benefits for the customer and to close the sales with confidence."
"In only two days you were able to cover the main themes of the analysis of leadership styles and the presentation of some unique recruting tools." Thanks to the professionalism and focus of the trainers the most important result has been achieved: the participants are inspired and motivated to continue their progress in the tourism market, while creating a strong term of employees"
